DU-HA, Inc. was founded in 2003 in Fergus Falls, MN, after a car salesman of 25 years came up with a great idea. That car salesman was Dan Ouren. Dan saw a need to organize items placed under the rear seat of pickup trucks. Dan asked one of his good friends, Dennis Tuel, Jr. to join him on a business venture to create a storage box for pickup trucks. Dennis was a engineer and Dan was a salesman, and they figured they had a pretty good team between the two of them.
Prototypes were made and tested for the original Chevrolet Silverado. It was decided that the best way to make the product was using polyethylene material and the rotational molding process. Drawings were completed, patents applied for, and a cast aluminum mold was ordered.
At that point, Dan and Dennis needed to pick out a name for the product. They wanted something “catchy”, a name people would remember. Around that time, some of their friends were using the name “DU-HA” to describe just about anything, similar to the terms “whatchamacallit”, “doohickey”, or “doodad”. The use of the word “DU-HA” spread with more and more people using it. At that point Dan and Dennis knew that “DU-HA” was what they wanted to call the storage box, and they came up with “Down Under Holding Apparatus” to fit the letters in DU-HA. They had a name and a product and were on their way!
It took some time to get people to figure out this was a product they really needed. After a lot of traveling and exhibiting at tradeshows, the DU-HA started selling. People that owned other truck models started calling to get one for their truck. Dan and Dennis decided to make a DU-HA for every truck that had space either under or behind the back seat.
Today, DU-HA’s are available for all of the major truck brands, and we continue to develop new and innovative automotive accessories that are sold around the world. Recent product additions, the DU-HA Tote, DU-HA Humpstor, and the Reach E-Z, have been designed and developed to compliment the DU-HA line of products.